Storytelling for Organizational Leaders
“The most powerful person in the world is a storyteller.” - Steve Jobs - In part 1 of this 2-part blog on storytelling we looked at why storytelling has been a part of the development of humans for much, much longer than recorded history. Many in the field of historical linguistics theorize that embedding knowledge into stories was, for 10s of thousands of years, the way that knowledge was passed down to subsequent generations in a way that was memorable. In other words, linking numerous ideas, facts, names of objects etc. could be more efficiently retained in memory if they were linked together by the adhesive medium of a story. But can the principle of storytelling be applied to business, both for-profit and not-for-profit organizations? Though the word “storytelling”, to some, might carry an element of frivolity to it, it should be clear that what storytelling is mostly referring to is the story structure. It is a ty...